This was not an overnight drop
The decline reflects a longer 1.5 to 2 year slowdown, not a single bad month. That means the response must be structural, disciplined, and fully resourced.
MJI CapitalPrivate proposal site · built for direct review
A real partnership to reverse the last 1.5 to 2 years and build the next five.
Michael, this is not a short-term marketing patch. It is a strategic commitment to stop the bleed, rebuild authority, diversify acquisition, and put the full machine behind MJI Capital.
What this partnership is built to accomplish
Stop the bleed
Stabilize lead flow
Repair the immediate marketing pressure and restore consistency to inbound opportunity generation.
Rebuild authority
Strengthen trust
Re-establish MJI Capital as the credible, visible, multi-channel brand the market can confidently choose.
Diversify acquisition
Reduce dependence
Expand beyond overreliance on one paid source so growth becomes more resilient and compounding.
Create the next five years
Build the machine
Put systems, leadership, media, SEO, retargeting, and conversion infrastructure in place for durable scale.
Shared diagnosis
This is a turnaround mandate, not a standard scope expansion.
The decline did not happen overnight. The real opportunity now is to respond with full-system execution: paid acquisition, organic authority, retargeting, audience activation, conversion improvement, and trust-building operating together.
The full machine was never fully turned on
The original growth plan was narrowed, which delayed several compounding channels that should have been working together from the start.
PPC became too important
Google Ads remains essential, but dependence on one high-cost source creates pressure on margins, forecasting, and confidence inside the business.
Authority and conversion both need rebuilding
SEO repair, trust assets, follow-up systems, and multi-touch conversion paths all need to operate in tandem for this turnaround to stick.
The economics
We are not asking you to fund the full recovery effort up front.
A normal full expansion of this level of work would move the monthly requirement to approximately $48,900. We are deliberately not proposing that. Instead, we are choosing to absorb a large portion of the required monthly effort because we believe in the opportunity and want true alignment on the upside.
Payment formula
Greater of $23,900 or 18% of monthly funded gross revenue.
Ad spend remains paid separately by MJI Capital. The structure keeps the work viable if revenue is soft and fully aligns us when revenue rises.
Normal expanded scope
$48,900
What a full expansion of channels, leadership, systems, and execution would ordinarily require each month.
Michael’s new monthly commitment
$23,900
An increase of only $5,000 over the current $18,900 monthly commitment.
Ezzey absorbed monthly value
$20,000
Additional monthly effort we are deliberately investing because we believe in the opportunity and in this partnership.
Boardroom summary
The numbers support the decision after the opportunity is understood.
This structure is intentionally designed to reduce upfront friction while still funding the level of effort required to reverse the slowdown. We are leading with the mission first and placing the economics here so they reinforce the case rather than dominate the opening impression.
Partnership snapshot
Turnaround Window
1.5–2 Years
Documented slowdown we are stepping in to reverse.
Michael’s New Monthly Floor
$23,900
Only a $5,000 increase from the current agreement.
Ezzey Monthly Investment
$20,000
Additional labor, systems, leadership, and execution absorbed by us.
Partnership Horizon
5 Years
A lock-arms, long-term build instead of a short tactical engagement.
Why this should feel like a smart decision
The proposal is not asking Michael to shoulder the entire recovery cost alone. It is structured so MJI Capital gets the benefit of expanded leadership, systems, media execution, and growth infrastructure now, while Ezzey absorbs a substantial portion of the required monthly value because we believe in the rebuild.
In other words, this is designed to make forward movement easier, not harder: a lower barrier to the full machine, aligned upside through revenue participation, and a five-year commitment posture that signals both conviction and staying power.
Expanded effort
The machine we are putting behind MJI Capital.
This partnership goes materially beyond the current reduced scope. It combines acquisition, authority, follow-up, conversion, and executive alignment into one serious operating system.
Google PPC rebuild and scaling
Continue restructuring, optimization, tracking cleanup, and controlled scale across the highest-intent acquisition channel.
Meta retargeting and paid social
Warm-audience conversion support, custom audience activation, and remarketing campaigns that reduce dependency on Google alone.
Display and programmatic visibility
Persistent market presence designed to create the everywhere effect and reinforce authority throughout the decision journey.
Data conquesting and in-market activation
Strategic audience activation that reaches likely borrowers outside ordinary search dependence and improves media efficiency.
SEO recovery and scale
Risk reversal, authority-building, content architecture, on-page optimization, and property expansion across key search surfaces.
AEO and AI search visibility
Answer-first pages, structured data, and entity-building so MJI becomes stronger in both traditional search and AI-driven discovery.
Email nurture and follow-up systems
Borrower and partner nurture sequences that improve conversion over time rather than wasting expensive leads after first contact.
Conversion rate optimization and reporting
Landing page improvement, path-to-call refinement, and executive scorecards that align marketing performance with funded outcomes.
Why we are willing to make this bet
We have done this kind of recovery work before.
Our confidence is not based on optimism alone. It comes from prior growth systems we have built, recovery situations we have stepped into, and the fact that we know how to create authority-driven momentum over time.
Proven confidence point
$100k → $2.1M/mo
Scaled PAX in one year using SEO
Proven confidence point
9x in 2 years
Scaled a medical company’s revenue with a structured growth system
Proven confidence point
Recovery experience
We have stepped into underperforming, stalled, or structurally constrained businesses before
Five-year mindset
We are locking arms for the hard part, not front-loading value just to be cut off later.
This is meant to be a real long-term partnership. We are not interested in putting in major value, absorbing heavy rebuilding cost, restoring momentum, and then being treated like a disposable short-term vendor once the hardest work is complete. We are building with a five-year horizon.
“If we are going to heavily invest up front alongside you, then this needs to be structured as a real partnership with aligned incentives, long-term commitment, and shared belief in the outcome.”
1
Phase I — Recovery
Stop the bleed, stabilize paid performance, improve lead handling, and reduce leakage.
2
Phase II — Rebuild
Turn on the missing channels, expand authority, improve nurture, and diversify acquisition.
3
Phase III — Scale
Grow funded revenue, reduce single-channel dependence, and push into market dominance.
4
Phase IV — Long-Term Growth
Build a durable, multi-year engine with stronger economics, better predictability, and deeper authority.
Formal recommendation
The partnership structure we recommend moving forward with.
The recommendation is simple because the mandate is clear: reverse the slowdown, fund the turnaround sensibly, and align our economics with the growth we help create.
Recommended structure
Monthly base paid by MJI Capital$23,900
Additional monthly value invested by Ezzey$20,000
Revenue participation18%
Payment formulaGreater of base or 18%
Ad spendPaid separately
Relationship postureFive-year partnership mindset
We are willing to bet on you and on ourselves because we believe MJI Capital can be rebuilt stronger than it was before. This structure lets us do the work properly while keeping the path economically realistic.
Closing position
Let us do this the right way.
Put the full machine behind MJI Capital, reverse the last 1.5 to 2 years, and build the next five years together under real alignment.